Value items and irreplaceable products?
Three quarters of all temperature-sensitive transport goods are high value items and over-proportionately expensive or often difficult to replace (e.g. tissue samples, cell cultures).
So these special goods must reach the consignee right away and in optimum condition.
Traditional packaging systems (except for unbroken, active cold chains) often fail to meet these requirements. With long distance transit times damage/spoilage of between 20 and 30 % is not unusual.